For Geizhals, I collaborated with JustBecci to create a series of three engaging Reels and conducted a creative photoshoot. In the shoot, I portrayed JustBecci as both an angel and a devil, symbolizing Geizhals as the angel advocating for smart purchases and the devil representing impulsive buying.

The campaign aimed to draw attention to Geizhals, its price alert feature, and, most importantly, the Geizhals app. Through the unique and relatable Reel concepts, we successfully generated solid reach and effectively introduced users to the app’s benefits, contributing to greater brand awareness and engagement.