In my role as Lead-Media-Designer at PlayStation DACH, I took charge of the creative aspects for the EA SPORTS FC 24 project. This involved the creation of three dynamic reels, each skillfully designed to spotlight various stereotypes associated with EA SPORTS FC 24 players, with a deliberate touch of virality potential. Beyond reels, I extended the project’s reach by developing memes tailored for social media posts. These memes not only engaged the audience but also effectively highlighted the exciting new features of the game in a lighthearted and shareable manner.