To celebrate the launch of YOKAI Bubble Tea in the Austrian market, the brand enlisted various influencers to create promotional content for social media. Collaborating with JustBecci, I took on the full creative process for her contributions, including ideation, filming, and editing of a Reel and Story.

The goal was to craft an eye-catching, high-quality short-form video that not only grabbed attention but also had the potential for virality. The final video was very well received, generating positive engagement and contributing to the successful market introduction of YOKAI Bubble Tea in Austria.